Contemporary Issues Assignment 2 Essay Example | Topics and Well Written Essays - 2000 words

Contemporary Issues Assignment 2 - Essay Example This demographic appears as being unique because of societal stereotypes that with age comes ignorance as far as technology is concerned. Thus, the elderly are not expected by mainstream society to be frequent Internet users and vocal on sites such as social media platforms. This stereotyping has led to the loss of business opportunities by many corporates all over the globe (Aaker, 000, p.81). This can be extrapolated from the fact that silver surfers represent a market and workforce base that is more often than not unexploited almost in its entirety (Aras, 2009, p.55). Silver-Surfer demographic is relevant to any contemporary commercial organization primarily because of the timeline of operations of people in this group. A majority of people in this age demographic have retired from formal employment or are en route to do so in a few years. As a result, people in this age group do not have restrictions that are present in other age groups, the most common of which is time (Bratton, Jeffrey, 2000, p.201). People in this age group work on a more flexible timetable as opposed to their age groups where people are working multiple jobs at the same time (Bonhoeffer, 2001, p.91). This demographic group is therefore very significant in any contemporary commercial organization because of the flexibility of this group as far as time is concerned. Silver surfers present an operations base that is primarily unexploited. Society tends to shy away from the old in any formal setting. These emotions and reactions are fuelled by stereotypes that people in this age demographic are very dull as far as their social interaction is concerned (Schneider, 2004, p.50). The result is a very capable and highly experienced workforce that is greatly unexploited. Any contemporary commercial organization considering hiring silver surfers can use this as a public relations strategy to rid the world of societal